How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”, “Tropicana will also be differentiated, enabling us to re-engage consumers with this iconic brand.”, “We’re initiating similar upgrades for the entire Gatorade line, which will have an entirely new contemporary identity, and there will be exciting innovations for both G2 and Tiger and a renewed Propel platform.”. Worst of 2008 - dumb logo redesigns | Capital One & Pepsi When companies redesign logos, they often embrace design trends. And its simple, classic, circular logo is nothing short of iconic. a 1. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars, commenting that the Pepsi logo will never achieve the timeless identity of the Coca-Cola logo. In my opinion the more modern font for the word mark “pepsi” works well but the overall design of cans and bottles is a bit too cheap. The 2008 redesign of the Pepsi logo gave the stripes an upward flow, resembling a smile (Image credit: Pepsi) Coke may be the world's number one soft drink, but Pepsi has done pretty well over the years too. Very interesting and informative post. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. Posted by 4 months ago. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. Tried writing in Medium for the 1st time, hope this article was helpful for you. The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. When Peter Arnell’s document was leaked, he faced huge criticism for his logics behind the logo. Pepsi's strategy for regaining share involves $1.2 billion, a complete packaging, merchandising and marketing overhaul and a reduced reliance on BBDO. sorry. Gatorade will also receive a redesign, focusing the brand on the letter G. Changes will include a graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. The globe symbol of the Pepsi’s logo plays a vital role in portraying the earth’s GeoDynamics, Magnetic field and Gravitational field. The New York-based brand consultancy agency Arnell Group was hired on a $1 million contract to perform the brand update, leading to a 27-page design proposal titled … B. Honestly….Almost all graphic designers around me says “This is really ugly Logo”. …. The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. Over the years, Pepsi’s logo evolved and changed with the times. In 2008, the designers presented a completely new logo, in which the inscription is located to the left of the word “Pepsi.” Mona Lisa is an example. The BBC famously spent some $1.8 million to make over its logo in 1997, switching from slanted fonts and color splashes to simple letter boxes in slanted Gill Sans font. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. In 2008, Pepsi splurged 1 million dollars on a new logo with a secret meaning. Details of which are available in BreathTaking. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. This Pepsi logo version carries a lot of era-appropriate influences like 3D and futuristic styles. sorry mate, it wouldn’t work, graphic designer from istanbul…this must be a joke or something…, I liked their 1973 logo. Oh well… I don’t like it, regardless of what it looks like or what it’s supposed to be. How Prototyping Can Be Used as a Critical Thinking Tool to Visualise Future Unknowns, 3 Key Skills for Top-Notch Instructional Designers, 5 Steps to Designing Better Digital Products for Women, The Impact of Introducing a Virtual Assistant to National Parks. The uppercase letters were replaced. 2008 – 2014. It was true Pepsi. The white area in the logo is the series of smile. The redesign reportedly cost $1 million and was done by the Arnell Group in 2008. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. ( If they do ugly marketing.. this logo could be perfect). This logo is among the most expensive logos of the world. Sorry, your blog cannot share posts by email. Image Source: rahelgebreyes.wordpress.com. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Pepsi is one of the worlds most recognized brands, and this iteration appears like a redesign done by a student in a community college and posted it on deviantArt. Brands like Google, BMW, and the likes have redesigned their logo to create a crisp graphic mark. One of the biggest rebrandings in history will take place over the next months and years. This redesign opted to focus on increasing the 3D effect of the Pepsi Globe, and increasing the logo’s visual impact. The design of the new emblem channels the ideas of the golden section, Earth’s magnetic field and gravitation, fengshui, and other fields of knowledge. So why does the simple looking logo is among the most expensive one? im a designer, and in terms of the target audience, hate it 2006 – 2008. Also, Mountain Dew will be rebranded as Mtn Dew. Meet the founders behind the hottest new brands. Arnell Group redesigned Pepsi's logo to the tune of $1 million in 2008. Capital One did just that, except they embraced a trend that ended ten years ago. The Tipping Point: Who is best placed to do strategic design. The white band in the middle of the logo will now loosely form a series of smiles. It kinda looks like it’s supposed to be a ninja wearing an eye patch to me… But a smile… I just can’t see it. However, they moved on, bringing in … While Last year Pepsi spent several hundred million dollarson a new logo. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. It revealed the hidden secrets of the simple looking logo. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. The logo contains many secrets like Golden Ratio, GeoDynamics, Earth’s Magnetic Field, Gravitational Field, Fengshui, Pythagoras Theorem, Mona Lisa, Parthenon, Theory of Relativity, American Flag and even multiple emotions. The drink was originally named as Brad’s Drink, in 1983 by Caleb Bradham. The redesign was comparable to Coca-Cola's earlier simplification of there can and bottle designs. 2009 Although launched late 2008, this logo was officially on cans in 2009. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. 333. Now these new ones, i don’t know …. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. After few minor changes, the logo was finally redesigned in 2008–2009. The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to activities like extreme sports and to the video game culture.” – wikipedia, mtn dew, because the coca cola can is fire engine red. Since 1898, PepsiCo revised its logo several times. Close. This is a shot at reversing the tides so to speak, I myself have offered free soda while out delivering and received the comments “I don’t drink soda”. Pepsi, Diet Pepsi and Pepsi Max began using all lowercase fonts for name brand. This existing logo was designed by Peter Arnell of the Arnell Group. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. The 27-page design brief for the Pepsi logo redesign entitled “Breathtaking” reads like a scientific white paper loaded with marketingese and unprecedented levels of highly creative BS. This existing logo was designed by Peter Arnell of the Arnell Group. Draw a circle with diameter d=a. The new logos are definitely targeting the younger generations.Since the big push on health drinks, soda sales have dropped significantly. I am a new york based graphic designer. a=1.61803399 b=1 a=1.61803399 b=1 a a a 0.5a b a a a 0.5a a a=1.61803399 b=1 a a=1.61803399 b=1 7. The news was first reported in Beverage Digest. Let’s have an insight. The Pepsi logo of 2008, cost $1,000,000 The BBC logo, designed in 1997, cost $1,800,00 The BP’s redesigned logo of 2008 cost $211,000,000. The top deviation of red colour in the logo at the upper right hand side represents earth gravitational pull and relativity of space and time. Its truly said, “Beauty lies in the eyes of the Beholder”. According to Stock Logos, "The listed prices include a complete branding package unless otherwise noted." Check out this SlideShare : https://www.slideshare.net/Foodsfluidsandbeyond/breathtaking-pepsi. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers. In that document, he stated many facts and described the evolution and significance of Pepsi’s logo. Segway So Intuitive: A Chimp Can Handle It, Italy’s Fastest Police Car: Lamborghini Gallardo, sipbits | fresh squeezed founders » This is what $1.2 billion looks like, The Creative unConference – Guest Post from Stephanie Sharp | Brainzooming. I have attached the link to the document below. I don’t like the redesign. Post was not sent - check your email addresses! This is the one that costs $1 million. The 3D logo was made flat and minimalistic. Other Post Type. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million. It is now moved down and colored blue. The minimal logo had an ocean of secrets that very few knows about. But now, since the “rationale” for the new logo is circulating on the web, the debate has taken on a viral life of its own. The history of the Pepsi logo is one of constant reimagination. This is how the new cans and bottles will look like. Pepsi logo redesign brand manual from 2008 is the most hysterical professional document I’ve ever seen this will make you laugh your ass off by the time you get to the end. The red, white and blue colour in the logo represents its pride connection with America. A hand drawn red typeface. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. Also, the Diet Pepsi Max has had a name change, it is now called Pepsi Max. The price tag for some of the most iconic logos of all time vary drastically. and a little early 80’s Avante Garde or the new Helvetica movie! In 1973, Pepsi switched to the globe style logo. This period was characterized by a change in the location of the company’s name. Both new and old logos have an … Have a great day ahead. PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. The Pepsi horizontally-striped globe was an iconic part of the soda giant's branding for more than half a century before the company ditched it in favor of a swoopy mess in 2008. The concept of Golden Ratio plays essential role in the erection of human beauty. ‘Pepsi-Cola’ dropped the word ‘Cola’ from its name in 1962. In the spherical shape, a white swirl divides it into two areas: red and blue. Those were the days when soft drinks were used as medicinal aid. I am a retired designer and have over 4000 Pepsi Cans – pretty please XXXX where can I get the new promo packs??? The World War carried a wave of patriotism and the blue colour was introduced in the logo at 1950’s. The Diet Pepsi logo indicates a smirk, Pepsi a smile, Pepsi Max a laugh. That’s supposed to be a smile? Any suggestions or comments are welcomed. Pepsi Logo Redesign Nader October 23, 2008 15 Comments One of the biggest rebrandings in history will take place over the next months and years. It can be observed when we align the logo from 0° to 90°. Nike spent only $35 for its logo in 1971 Twitter paid only $15 for its original design Everyone figured they had just ripped off the Obama logo. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. I’m seeing a bit of pacman here (yummy yummy!) Wayne D. says: December 26, 2008 at 1:25 pm. From bright red with spikes to curly and wavy, the logo had a great history. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi Pepsi reportedly spent $1 million on this logo redesign in 2008. Only the logo, designed by New York-based Arnell Group has been released so far. General discussion about beverage related products. The Pepsi Ratio It starts with a circle. After the rise in nationalism during World War 2, Pepsi added the blue colour in its logo. Arnell Group spent a reported $1 million in 2008 for a Pepsi rebranding and logo redesign. The present Pepsi logo was created in 2008, when the company started revamping its brand as part of its global re-branding strategies. 6. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands. This is the most interesting and funniest part of the logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. From AdAge: 2008 to present day. It has been used by Artists and Architects, but i was impressed by its use in Pepsi’s Logo. The Pepsi Ratio is aesthetic geometry. 0.5b 0.5a 8. “Today’s target demographic is radically different. Unfortunately, a 27 paged internal document(named BreathTaking) from the company was leaked. And when you want to do some re-branding of your own, start by tossing the 50 Things No Man Over 40 Should Own . From BevNET: The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job. Not sure if design direction will work with today’s generation? It was from Peter Arnell, the man behind the logo. This continues to be the trend today. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. Here i would like to share few more logo prices. Pepsi Logo Design Elements The Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. Noticed that the logo of Diet Pepsi has a different curve than the rest? PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. Current Pepsi logo has patriotic palette of the 40s, minimalistic design approach of the 60s and 70s as well as script-like curves from the logos original look. In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products by mid-2009. Over it’s 122 year history, the logo has seen 12 redesigns. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. Nike’s logo was purchased for $35, Pepsi paid $1 million for the existing logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all … Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Inside a sphere-like shape, there is a white swirl dividing it in two parts: blue and red. It certainly is graphically clean and very soapy refreshing! 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